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Head of Liberty Media Predicts Low Demand For HBO’s Internet Service

July 26, 2023
in Trade Tube
Reading Time: 1 min read
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Liberty Media CEO Greg Maffei is taking aim at longtime competitor Time Warner, saying he doesn’t expect its premium channel HBO to generate much demand or profit from its Internet-based standalone service expected later this year. Maffei, chairman of rival Starz, told investors at a conference this week that he is doubtful consumers will be willing to pay anywhere around $15 for the non-bundled service, according to TheStreet’s Jeff Berman. Consumers who are trying to save money by dropping channels may consider the HBO over-the-top offering, Maffei said, but find they would prefer to pay for Netflix instead, which plans to boost its original programming next year. Also, he said there doesn’t seem to be much room for incremental profit from the service.

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