It’s been 20 years since the “Boy Who Lived” brought magic to young readers and publishers, including Scholastic SCHL alike when the first book debuted in the U.K. on June 26, 1997. Whether you were a kid anxiously awaiting the midnight release of J.K. Rowling’s latest edition of the “Harry Potter” series or that brave parent carrying armloads of memorabilia, it’s no secret that Harry Potter is ingrained in both pop culture and our wallets. But do you know just HOW MUCH the brand is worth?
Hint: You’re already looking at $7.7 billion, and that’s just book sales, according to CNBC.
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