Retailer Gap is turning to comedienne Amy Poehler to rev up its Old Navy brand. The Parks and Recreation actress and Saturday Night Live alum has been hired to write, direct and star in a series of commercials for Old Navy, Gap’s lowest-priced segment. Old Navy has hired other stars in the recent past for one-off commercials, but is betting more on Poehler — this time, using her and her writing team for multiple spots that feature Poehler as a law firm executive.
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