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Ford Excited About Lincoln Turnaround, Keeping Close Eye on Compact SUV Market

August 15, 2023
in Trade Tube
Reading Time: 1 min read
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Ford’s COO Mark Fields says the automaker is pleased with customer reaction to what is in the showroom and is very excited about the progress at the Lincoln brand. Fields says the Lincoln MKZ is resonating well with consumers. Lincoln is also slated to expand to China in the fall. Separately, Fields says Ford is keeping a close eye on the sub-compact SUV market and could potentially bring the Ford EcoSport to U.S. shores. Chevy announced on Tuesday it would bring the Trax to the U.S. at the end of 2014.

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