The fast food giants have felt the wrath of consumers this year when it came to new menu additions. McDonald’s, Burger King and Starbucks all got a strategy slap back for their disastrous decisions of 2014. The golden rule that we learned this year was that in the fast food business price matters. Let’s take a look at this year’s biggest flops. The crinkle cut Satisfry was dubbed as the lower-calorie, less oily version of the French fry. They cost $1.89 for a small order, 30 cents more than a regular fries portion. Consumers were having none of it. Burger King announced it would stop selling the premium Satisfries in August 2014. McDonald’s stayed true to its fatty food roots and reintroduced its Mighty Wings, charging a lofty $1.00 per wing. The pricey promotion didn’t take off. Consumers snubbed the costly chicken, leaving McDonald’s with a vast supply to clear at discount prices. Starbucks backtracked on boutique pastries. Customers expressed outrage on social media and email over the boutique, La Boulange brand pastries. Customers slammed the treats as too pricey and overly buttery. The coffee chain made a rare admission of failure and agreed to bring back its banana, pumpkin and iced lemon loaf cakes. So with 2015 sure to bring a slew of new products, customers have made clear that they want satisfying treats at competitive prices.
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