Early discounts on sets from Sony, Samsung, TCL and others

It’s time for another October Prime Day sale, and that means Amazon is selling a number of well-regarded TVs for lower prices than usual. Not every deal is exclusive to the event, and it’s still more than possible that these sets drop even further as we get closer to Black Friday. For now, though, a few recommended sets from the likes of TCL, Hisense, Samsung and Sony are on sale. We’ve rounded up all the best October Prime Day TV deals we’ve seen thus far below, and we’ll update this post as more arise. Just note that you may need to be an Amazon Prime subscriber to access some of the discounts.

Best Prime Day TV deals

Hisense U8QG 65-inch Mini-LED TV for $1,082 ($416 off): Several reviews suggest that the Hisense U8QG ticks most of the requisite boxes for a LCD TV in 2025: robust local dimming and mini-LED backlighting, exceptionally high brightness, vibrant quantum-dot colors, a fast refresh rate (165Hz in this case), support for the major HDR formats and so on. It’s a higher-end option than something like the TCL QM6K with much better brightness and contrast, though it still falls short of a good OLED TV when it comes to the latter. Like most LCD panels, it’ll also look a bit washed out if you view it from an angle. It has three HDMI 2.1 ports, which is one fewer than many other TVs in this price range, though it uniquely includes a USB-C video input if you want to hook up a gaming laptop or Nintendo Switch. (Just note that you won’t get VRR or HDR when using that.) You’d mainly get it over an OLED TV if you’re willing to trade some picture quality for something that’s better-suited in a bright room. This deal on the 65-inch model isn’t an all-time low, but it matches the best price we’ve tracked since July.

Samsung S90F 55-inch QD-OLED TV for $1,498 ($100 off): The Samsung S90F is an upper-tier model with a QD-OLED panel, which blends the usual perks of a quality OLED set — near-perfect contrast, wide viewing angles, clear motion, low input lag — with a layer of quantum dots. This helps it produce a wider gamut of more vivid colors compared to traditional WOLED TVs. It also comes with four HDMI 2.1 ports and has a fast refresh rate of 144Hz. It doesn’t support Dolby Vision HDR, however, and reviews we trust say that the LG C5, a competing WOLED model, retains darker black levels in a bright room. (The S90F has a more colorful image, though.) We saw this 55-inch model go for $100 less earlier in the month, but this deal matches the best price we’ve tracked otherwise. The 65-inch version is similarly discounted. Just make sure you only buy the 55-, 65- or 77-inch model, as every other size in the US uses a lesser WOLED panel. Shady, we know.

Sony Bravia 8 II 65-inch QD-OLED TV for $2,998 ($502 off): It’s certainly not cheap, but the Sony Bravia 8 II has earned plaudits for its excellent image processing, upscaling and overall accuracy alongside the expected color, contrast and motion benefits of its QD-OLED display. This should help it make lots of movies and shows look closer to their original intent. It also uses the handy Google TV interface. Outside of an extremely brief dip in June, this deal matches the best price to date for the 65-inch version. That said, if you can’t stomach the high price, other reviews note that the older Sony A95L offers similar performance a bit less, while more recent competitors like the LG G5 and Samsung S95F can get noticeably brighter (even if they’re not always as accurate). Those two should be better for gaming as well, as the Bravia 8 II only has two HDMI 2.1 ports — one of which is an eARC port for soundbars — and its input lag is slightly higher.

Amazon Fire TV Stick 4K for $25 ($25 off): The standard Amazon Fire TV Stick 4K offers the same core experience as the pricier Fire TV Stick 4K Max, only it comes with a slightly slower processor, half the storage (8GB) and Wi-Fi 6 instead of Wi-Fi 6E. For most people just looking for a casual streamer on the cheap, those shouldn’t be huge losses. This model is also more powerful than the just-announced Fire TV 4K Select, though its Fire OS interface can still be messy and ad-heavy, with special emphasis on Amazon’s own services. This deal is $3 more than the stick’s all-time low, though it matches the best price we’ve seen since Black Friday last year.

Amazon Fire TV Stick HD for $18 ($17 off): The Fire TV Stick HD is the budget pick in our guide to the best streaming devices. It can only stream up to 1080p, and it can run a bit choppier than the 4K models since it has a slower chipset and half the RAM (1GB). The usual issues with the Fire TV interface still apply here too. But if you just want to add streaming apps to an aging TV or basic monitor for as little cash as possible, it should get the job done. This discount ties the device’s lowest price to date.