In Electronic Arts‘ earnings conference call, an analyst asked EA CEO Andrew Wilson what he thought about the opportunity for building a metaverse from EA’s various sports silos.
Wilson said it was an “incredible” question and also “very insightful. He noted that EA has more than 700 million players, with more than half of them interacting with EA Sports games. He said EA is one of the world’s most recognizable sports brands.
He noted that emerging consumers from GenZ and Gen Alpha relate to sports often through their interaction with EA Sports products and the player base spends 90 minutes a session in one of EA’s sports games.
“They talk about that experience on another platform and they go and create content on that experience on another platform and watch that content on another platform, Wilson said.
Wilson said EA has a “meaningful opportunity” in the years ahead about how to harness that enthusiasm for EA Sports games both inside the games and outside the games given the breadth and depth of the sports game portfolio and community.
“We see the very same thing,” he said.
They are making connection with their friends in the game and there is a meaningful opportunity to expand that relationship inside the game and outside the games. He said he had nothing to announce, but he said a starting point is some of the partnerships EA has struck with its big partners.
Wilson concluded, “Watch this space.”
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