Luxury brand retail chain and e-commerce provider Bluemercury has been put up for sale, The Deal’s Sarah Pringle exclusively reports, after it decided not to go the initial public offering route. The company, owned by PE firm Invus Group is likely to go to another private equity buyer, according to Pringle. The company, which sells high-end beauty and spa products in 2008 reportedly made $190 million from its retail sales alone. But high-end comes with some limitations, including where its retail store locations will do well. Industry observers, however, believe that a new PE owner could fix that program and sell to a strategic eventually.
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