Talladega Superspeedway creates an annual economic impact of $407 million for the region and state, along with creating 7,955 jobs, according to data from the Washington Economics Group. Drivers and their teams are gearing up for Talladega this weekend, one of NASCAR’s most popular tracks or the Race to the Chase for the Sprint Cup. Cole Whitt, the #35 Ford with Front Row Motorsports, enters his sophomore year in the Sprint Cup Series and joins TheStreet’s Jill Malandrino to talk about his move from BK Racing’s #34 Toyota to Front Row’s #35 Toyota, his outlook on Talladega and the remainder of the season and the business of NASCAR.
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