But the recipes are staying the same.
Transcript:
CAROLINE WOODS: Domino’s is serving up more than pizza – it’s dishing out a new look for the first time in 13 years.
The world’s biggest pizza chain says it’s blending heritage with a modern twist: bolder colors on its boxes, doughier fonts, and a new jingle.
They’re pointing out you literally can’t say Domino’s without saying ‘mmm.’
If that voice sounds familiar it’s because it’s Grammy-nominated artist Shaboozey.
The rebrand rolls out this fall – and here’s hoping it goes better than the Cracker Barrel’s rebrand.
Domino’s could use the lift. The stock has had a choppy year – showing little growth and trading well below its previous highs.
New look, new sound… now let’s see if it delivers for investors.
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