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Dollar Strength Will Hold Down Shares of Coca-Cola and Pepsi

July 23, 2023
in Trade Tube
Reading Time: 1 min read
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Avoid Coca-Cola’s stock because the soda-seller is heavily exposed to currency risk due to its huge overseas sales, said Rahul Shah, CEO of Ideal Asset Management. Shah added that the beverage giant is also very expensive at 19 times 2016 earnings. He is also bearish on Pepsi despite its snack business, saying Pepsi will also be hurt by the stronger dollar and the risk is not worth it at this valuation. On the other hand, Shah is bullish on shares of Macy’s, saying that rising wages along with lower gas prices will enable consumers to spend more at the company’s stores.

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