DirecTV will begin replacing your TV’s screensaver with AI-generated ads thanks to a new partnership. The entertainment brand is working with Glance, an AI company that has received backing from Google and developed an on-device AI tool alongside the tech giant. The new AI-powered screensavers will begin rolling out to DirecTV Gemini devices early next year.
Glance’s press release about the deal presents the tech’s capability in lofty language: “Shop smarter by discovering and engaging with products and brands in an AI-led virtual and visually immersive shopping experience that feels native to TV.” In practice, however, it sounds like a viewer can use the Glance mobile app to do things like insert themselves or other people into AI-generated videos appearing on their televisions. Then they can use the voice remote to alter the person’s wardrobe and then buy items similar to the AI-generated images from your phone.
“We are making television a lean-in experience versus lean back,” Rajat Wanchoo, Glance’s group vice president of commercial partnerships, told The Verge, which initially picked up news of the partnership. “We want to give users a chance to use the advancements that have happened in generative AI to create a ChatGPT moment for themselves, but on TV.”
It’s unclear how many DirecTV customers want to have a ChatGPT moment for themselves, but questions about whether people want or need a feature hasn’t stopped most AI companies from pushing ahead with business plans. The press release doesn’t note whether viewers will be able to turn off this screensaver feature once it’s live.
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