The Rubicon Project has gained Wall Street’s confidence since going public last year through experience and outperformance, said the company’s CEO Frank Addante. Addante added that investors were still very new to the concept of a digital ad marketplace a year ago, but they now understand the space, as well as the huge opportunity it offers. He said the company’s $122 million purchase of Chango last month adds to its product set, especially in the area of intent marketing. Furthermore, Addante said Google is both a customer and a competitor of the Rubicon Project and he hopes Facebook becomes a customer.
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