At the 2015 Detroit Auto Show, chief executives of the top brands signaled the number one trend for the new year: the American consumer wants it all. With the popularity of the SUV crossover skyrocketing, shoppers are searching for a vehicle that brings versatile design, all-terrain capabilities, and unlimited power to the road. The next step? Luxury quality. Luxury brands now contribute 35% of the total profit pool in the automotive industry. And while luxury has begun to merge with mainstream, luxury brands have also adapted to driver demand by expanding their SUV models. This allows the American customer to enjoy a premium version of a nostalgic, family and function-oriented style. However, the American motorist is also concerned with making a wise choice financially. By broadening energy options, diesel, hybrid, and electric cars compete with traditional vehicles, striving to be the most fuel-efficient through the use of lighter materials and innovative design. With shocking tech advancements indicating the progression towards driverless cars, the future is bright for creativity, sales, and market recognition.
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