Consumers are willing to give retailers the benefit of the doubt in the event of a data breach, according to new research from Deloitte, released on Wednesday. The report showed 75% of respondents are worried when a retailer experiences a data breach and 47% said they would return to the store if measures were taken to ensure the breach didn’t occur again. “I think [consumers] understand it’s a cost of doing business,” said Rod Sides, a vice chairman and U.S. retail and distribution sector leader at Deloitte, adding that his research finds that consumers tend to use multiple credit cards to protect themselves in the event of a breach. Retailers such as Target and Home Depot have suffered from breaches in recent years. TheStreet’s Scott Gamm reports from Wall Street.
Subscribe to TheStreetTV on YouTube:
For more content from TheStreet visit:
Check out all our videos:
Follow TheStreet on Twitter:
Like TheStreet on Facebook:
Follow TheStreet on LinkedIn:
Follow TheStreet on Google+:
source
