Justin’s, the Boulder, Colo.-based maker of nut butters and chocolate peanut butter cups, could be the latest company in the natural and organic space to maintain its independence. The company would be following the example of the likes of fruit and nut bar maker Kind, resisting the lure of cashing out to a larger strategic. Justin Gold, the company’s founder, said he would be willing to buy out his private equity investor VMG Partners. That’s if Justin’s can continue to grow on its own. But that should not be a problem, with the success of its chocolate peanut butter cup and its plans to launch new products in snacking.
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