Super Bowl Sunday ads will cost companies a cool $4.5 million for a 30-second slot on national TV, as last year’s game secured over 114 million viewers. Sean Foster of Crowdtap tells TheStreet’s Jill Malandrino the trend is all about crowd source marketing and co-creation because it actively engages the consumer in terms of social media and purchases made as a result of the ad, which is where the payback lies. Foster believes ad cost will continue to climb for the coveted Super Bowl Sunday slot and companies will pay that premium because it is a show case for brands and it always commands a large audience.
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