Condé Nast, the media conglomerate that owns publications such as The New Yorker, Vogue and Wired, has sent a cease-and-desist letter to AI-powered search startup Perplexity, according to The Information. The letter, which was sent on Monday, demands that Perplexity stop using content from Condé Nast publications in its AI-generated responses and accused the startup of plagiarism.
The move makes Condé Nast the latest in a growing list of publishers taking a stand against the unauthorized use of their content by AI companies, and comes a month after similar action taken by Forbes. Perplexity and Condé Nast did not immediately respond to a request for comment from Engadget.
Perplexity, a San Francisco-based startup, is valued at $3 billion and backed by high-profile investors including the Jeff Bezos family fund and NVIDIA, has recently come under scrutiny for not respecting copyright and ripping off content to feed its AI-generated responses. The controversy surrounding the company extends beyond copyright concerns.
A recent investigation from Wired reveled that the startup’s web crawlers do not respect robots.txt, a type of file that website owners can use to block bots from scraping their content. Last month, Amazon Web Services reportedly launched an investigation to determine whether the startup broke its rules around web scraping. Shortly after, a report from Reuters showed that Perplexity was just one of the many AI companies ignoring robots.txt.
This practice has sparked concerns about the ethical and legal implications of AI development and its impact on content creators and publishers. In response, Perplexity executives have talked about starting a revenue-sharing program with publishers, although it is still unclear what its terms will be.
Condé Nast CEO Roger Lynch has warned that “many” media companies could face financial ruin by the time it would take for litigation against generative AI companies to conclude. Lynch has called upon Congress to take “immediate action” by asking AI companies to compensate publishers for the use of their content and striking licensing deals in the future. Earlier this month, three senators introduced the COPIED Act, a bill that aims to protect journalists, artists and songwriters from AI companies using their content to train AI models.
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