Chipotle is teaming up with Spirit Halloween stores to launch a costume collection.
Transcript:
Conway Gittens: Here’s what we’re watching on TheStreet today.
It was a mixed performance on Wall Street Thursday as investors tried to figure out if the economic glass was half full or half empty. The Institute for Supply Management’s services index came in at 51.5 in August, which was steady growth from the month before. New orders were up, inflation was stable, but employment fell for the fifth time in six months
In other news – if you’re looking for a Halloween costume idea, what about going as your favorite Chipotle item? The popular eatery is teaming up with Spirit Halloween to launch a line of meme-worthy costumes. I’m talking Chipotle burrito, a napkin, a fork, a water cup, or a to-go bag.
Chipotle Chief Brand Officer Chris Brandt said in a statement, “Our popular Halloween tradition, Boorito, began with a burrito-themed costume contest and now we’re taking it to the next level with the launch of our first-ever costume collection collaboration.”
The decorated bodysuits come in adult sizes only and cost just under 40 bucks,
Chipotle is trying to capitalize on its solid brand recognition and rip-roaring sales success by filling up social media feeds with something other than its menu items.
For its part, Spirit Halloween will sell the costumes in-store and online. The retailer spares no effort in trying to bring in big sales for the holiday through pop-up shops around the country. This year it will have more than 1500 shops and employ 50,000 holiday workers. American consumers are expected to top the record $12.2 billion in Halloween spending seen in 2023.
That’ll do it for your Daily Briefing. From the New York Stock Exchange, I’m Conway Gittens with TheStreet.
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