CBS (CBS) confirmed its plans to live stream every national advertisement that plays during the Super Bowl next year for the first time. Advertisers will have to pay for both television broadcasting and streaming, as they will be sold together — CBS will not allow advertisers to opt out of live-streaming. And the cost for those commercials is going up. CBS is said to be seeking the high end of the range between $4.5 million to $4.7 million for a 30-second spot during the game. That would mean Super Bowl ads would reach yet another record, after NBC asked for between $4.4 million and $4.5 million for a 30-second spot last year. That does not include the price for digital streaming, which will be an incremental add-on. Anheuser-Busch (ABI), PepsiCo (PEP) and Fiat Chrysler (FCAU) are expected to return to the Super Bowl next year, according to Variety, which first reported the news. At this point, CBS is said to have only 20 to 25 30-second spots left for sale — or less.
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