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Capital One: Robo-Advisors Won’t Replace Human Interaction

July 9, 2023
in Trade Tube
Reading Time: 1 min read
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Robo-advisors may be on the rise, but there will always be an important place for human interaction in investing, said Yvette Butler, president of Capital One Investing. ‘There is a world and place for great tools and great information. Consumers want to feel empowered and educated but they also want that humanity in financial services because money is just a means to the end,’ said Butler. Butler was named president this week of the newly branded Capital One Investing, which merges the company’s ShareBuilder online platform with its team of professional advisors. ‘We are taking the digital platform of ShareBuilder that’s been around for 15 years and has been really great with both starter investors and folks using our research tools and we are adding to that the power of face-to-face that is available in our footprint in the bank branches you see in places like here in New York,’ said Butler. Butler said the greatest opportunity to expand the newly formed brand is in retirement services where she cited a survey which said that nearly half of Americans plan to rely on social security as a ‘top source’ of their retirement funds. One group particularly at risk of over-relying on social security to fund their retirement is the millennial generation, according to Butler. And it’s the millennials who are moving more toward the online tools, as opposed to calling up an advisor for a face-to-face meeting.

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