Business Insider is preparing to publish stories written by artificial intelligence on its website.
A new “author” page for “Business Insider AI” has appeared on the news site, as first reported by Oliver Darcy in the Status newsletter.
“The Business Insider AI byline uses generative AI tools to draft news stories so we can bring readers more information, more quickly,” the page states.
Artificial intelligence will creates stories that then get edited by human staffers “who are responsible for the overall quality, including accuracy and fairness,” according to the site.
A spokesperson for Business Insider told The Post that it is currently testing the AI byline, but hasn’t published any stories using it yet.
It’s just the latest effort from parent company Axel Springer, which also owns Politico, to ramp up AI use across its newsrooms.
Mathias Döpfner, chief executive of the media conglomerate, has urged staffers to take advantage of AI tools.
Over the summer, he ordered every employee to use AI in some way, Status previously reported.
At Business Insider, editors have even told staffers that they can use ChatGPT to write their first drafts, according to the newsletter.
Newsroom staff can use “approved AI tools to assist with drafting, transcription, research, data analysis, fact-checking and more,” Business Insider’s website states.
Human staffers are responsible for ensuring accuracy and fairness when these tools are used, and their use is always labelled on the site, the company adds.
Business Insider wouldn’t be the first outlet to start publishing articles from an AI author.
Fortune magazine uses generative AI – which it calls Fortune Intelligence – to create articles, which are then edited by the publication’s business editors, according to its website.
Bloomberg, meanwhile, has started publishing AI-generated summaries at the top of news articles.
Three bullet points created by generative AI appear at the top of most Bloomberg stories to summarize the contents.
“The solution is designed to help financial professionals and corporate executives save time through the efficient discovery of relevant and timely information, better decide which stories to read in depth, and enable them to explore and share more news,” Bloomberg said in a statement on its site.
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