Budget conscious consumers are turning to lower cost alternative stores including Trader Joe’s and Aldi to save on their grocery bills. Shoppers also say they also like Trader Joe’s friendly employees, with stores like Target attempting to impose their own customer service rules to draw in customers. NBC News’ Christine Romans reports on the latest consumer trends.
CORRECTION (Feb. 6, 2026, 12:30 p.m. ET): A previous version of this article misstated where Aldi recently announced price cuts. Those cuts were made in the U.K., not the U.S.
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