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Assessing CEO Leadership at Apple, Twitter, and Virgin

July 7, 2023
in Trade Tube
Reading Time: 1 min read
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The chief executive officers at Apple (AAPL), Twitter (TWTR), and Virgin (VA) all showed unique leadership skills in recent weeks, according to Dr. Bill Boulding, the Dean of Duke University’s Fuqua School of Business. Apple’s Tim Cook recently presided over the much-anticipated Apple Worldwide Developers Conference. ‘The big thing about Tim is that he is so authentic,’ said Dr. Boulding. ‘What Tim believes in so deeply is that collaboration is the key to innovation, and he has built an organization that is unbelievably collaborative and as a consequence also unbelievably innovative.’ Meantime at Twitter, the focus is on a transition of leadership now that CEO Dick Costolo has decided to step down. Dr. Boulding said Costolo’s departure is ‘a great example of something that I think is very, very important in all leaders which is this level of humility and a recognition that leadership isn’t about self-interest and selfishness, but rather it’s about making people around you successful and making sure that the organization thrives.’ At Virgin, CEO Richard Branson recently announced that he would offer up to a year of paid paternity leave for some employees. Dr. Boulding said the move is an example of forward-thinking leadership.

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