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Apple Kicks Off Ternus Era with First Foldable Phone | Bloomberg Tech 9/09/2026

September 12, 2026
in AI & Technology
Reading Time: 1 min read
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Bloomberg’s Ed Ludlow is live from Apple Park in Cupertino for what could be the iPhone maker’s most consequential product launch in years. John Ternus is making his first major public appearance as Apple CEO and all eyes are on Apple’s highly anticipated first foldable iPhone, marking the biggest change to the iPhone’s form factor in almost 20 years.

00:00:00 – Bloomberg Tech Begins
00:01:10 – Mark Gurman, Bloomberg News
00:03:13 – Mike McKee, Bloomberg News
00:06:13 – Carolina Milanesi, Creative Strategies
00:12:16 – Mike McKee, Bloomberg News
00:15:36 – Nicole Peng, Omdia
00:22:25 – Ronan Martin, Bloomberg News
00:25:02 – Mike McKee, Bloomberg News
00:26:53 – Carmen Reinicke, Bloomberg News
00:28:17 – Nabila Popal, IDC
00:33:46 – Mike Shepard, Bloomberg News
00:37:31 – Abigail Denburg, Covenant
00:42:35 – Chris Welch, Bloomberg News
——–
“Bloomberg Technology” is our daily news program focused exclusively on technology, innovation and the future of business hosted by Ed Ludlow from San Francisco and Caroline Hyde in New York.

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