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Apple Hikes Prices to Counter Memory Shortages

June 28, 2026
in AI & Technology
Reading Time: 1 min read
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Apple raised prices of Macs, iPads, home devices, and the Vision Pro to offset cost hikes caused by a shortage of memory chips and storage. Bloomberg’s consumer tech lead Mark Gurman joins Ed Ludlow on “Bloomberg Tech.”

Correction: This video has been edited with an updated graphic which reflects the new price of the iPad Pro is $1,199.
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