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Apple discontinues well-known product after 20-year run

March 31, 2026
in Business
Reading Time: 5 mins read
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Apple discontinues well-known product after 20-year run
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Apple has discontinued its high-end Mac Pro desktop after a two-decade run.

The computer, which was aimed at serving video editors and other professional techies, was quietly removed from Apple’s website, Bloomberg reported. The device had been priced at $6,999.

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The end of Mac Pro’s run was not entirely unexpected. Apple hadn’t released a new version of the computer since 2003. Instead, the tech giant, led by CEO Tim Cook, shifted focus to the smaller Mac Studio, which received an upgraded chip in a new model released last year.


Apple has discontinued the Mac Pro. Bankerok – stock.adobe.com

Apple has no plans to offer future updates for the Mac Pro model, a company spokesperson told the Apple-focused blog 9to5Mac.

The powerful computer was not a big draw for Apple and the company has been selling through the remaining inventory in its physical stores, according to Bloomberg.


The Mac Pro has been gradually phased out of Apple's plans.
The Mac Pro has been gradually phased out of Apple’s plans. Future Publishing via Getty Images

In 2019, the Mac Pro sparked a wave of memes on social media due to a hole-filled design that some users mockingly compared to a “cheese grater.”

Apple — which grew from a humble garage startup to a tech titan valued at $3.5 trillion — celebrates its 50th anniversary on Wednesday.

Credit: Source link

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