Anthony Tobelaim, Co-founder & CPO at Siit – Interview Series

Anthony Tobelaim is the Co-founder & CPO of Siit. He previously worked at Aircall as a Senior Director of Partnership EMEA & APAC.

Siit empowers IT and internal operations teams with a modern platform designed to simplify and streamline service management processes from start to finish. Unlike traditional systems that begin with forms or apps, Siit focuses on what matters most: requests. By leveraging AI, the platform offers a conversational, integrated, and automated approach to internal service management, providing advanced tools to enhance employee experiences while reducing administrative burdens. This innovative approach modernizes a traditionally outdated industry, enabling organizations to gain actionable insights into employee behavior, improve service delivery, and drive operational growth.

What inspired you to co-found Siit, and how did your previous experience at Aircall shape your approach to building this AI-powered service desk platform?

Our time at Aircall provided valuable insights into the dynamic needs of today’s businesses. As a team—Chalom, Dimitri, and I— consistently encountered the same challenges with traditional IT service desks: they are often inflexible, overly complex, and misaligned with the workflows of modern teams. Experiencing these pain points firsthand, we saw an opportunity to reimagine the status quo. That’s how Siit was born. We set out to build a platform designed to be as agile and forward-thinking as the teams it empowers, breaking free from outdated models to deliver a solution that is truly innovative and impactful.

What specific gaps in the IT Service Management (ITSM) industry did you identify that Siit aims to address?

Traditional service desks often fall short, burdened by disjointed tools and overly complicated processes. The familiar question, “Did you create a ticket?” epitomizes the frustration many face. At Siit, we set out to change that. Our platform delivers a streamlined, conversational experience that integrates effortlessly with tools like Slack and Microsoft Teams, meeting users where they already work. Our mission is simple: to make internal operations effortless for everyone—from IT teams to end-users—eliminating friction and bringing efficiency to the forefront.

How does Siit’s conversational and AI-driven approach redefine the traditional service desk experience for employees and support teams?

At Siit, we’re combining AI with the communication tools internal teams already rely on, like Slack and Microsoft Teams, to create a seamless, efficient experience. Our AI transforms fragmented requests into clear, actionable workflows, eliminating the need to chase status updates or juggle multiple systems. By automating routine tasks and providing actionable insights for continuous improvement, we ensure smoother operations and happier employees who feel supported every step of the way.

Can you explain the role of the multi-agent AI system in Siit and how it improves efficiency and accuracy in resolving employee requests?

At the core of Siit is our multi-agent AI system—your on-demand specialist for smarter support. Unlike traditional systems that require manual input for every ticket, our AI processes requests intelligently, learning from past interactions to deliver personalized, accurate responses. This ensures employees get the help they need quickly, while human agent resources are freed up to focus on more complex challenges. It’s about building a service desk that’s not only efficient but continuously learns and adapts to better serve your team.

How does Siit’s AI use employee behavioral data and company systems to provide tailored solutions?

Siit’s AI is more than just an assistant—it’s a true collaborator. By pulling data from multiple sources, it builds a complete picture of each request. Seamless integration with key systems like HR platforms, device management, identity access management, and your knowledge base gives our AI the context it needs to deliver precise insights. This interconnected approach enables a service desk with a holistic view, accelerating resolution times and lightening the workload for human agents. The result? Faster, more efficient service management that keeps your team moving forward.

What mechanisms are in place to ensure Siit’s AI continuously learns and adapts to organizational needs?

Siit’s AI is built to continually learn and adjust to meet your organization’s needs. The platform has built-in analytics that track how well the service desk is performing and how employees are interacting with it. These analytics provide real-time insights that help the AI recognize patterns and identify areas for improvement. This setup ensures that Siit’s AI evolves alongside your business, making processes more efficient and keeping employees satisfied with faster, more accurate support.

What are the key features that make Siit particularly appealing to IT administrators and internal operations teams?

Siit was designed to tackle the unique challenges of IT teams but quickly evolved to support departments across the organization. Built to empower internal operations teams, it delivers the specialized tools they need for seamless collaboration and a tailored, user-friendly service desk experience. Beyond IT, Siit has been rapidly embraced by HR, Finance, Legal, and other departments, drawn to its powerful AI, seamless integrations, and advanced role management capabilities. It’s a platform that adapts to the needs of operations teams, driving efficiency and alignment across the board.

What sets Siit apart from traditional ITSM solutions like Jira or Zendesk, particularly in addressing the disconnect between service desks and employee needs?

Siit is purpose-built to offer a seamless, future-ready solution, in contrast to legacy providers that depend on expensive add-ons to stay relevant. Competing head-to-head with industry leaders like Jira Service Management and Zendesk, Siit enables organizations to simplify operations without the complexity or hidden expenses, while offering powerful capabilities at a fraction of the cost.

How does the recent $5M seed round impact your plans for Siit’s go-to-market strategy and future development?

This recent funding is a key milestone in our growth journey. It allows us to enhance Siit’s AI capabilities and expand our footprint in the ITSM space. With this investment, Siit is well-positioned to accelerate growth and deliver even more value to our customers.

What are the next major milestones for Siit, and how do you plan to achieve them?

We’re excited about what’s ahead. A key focus for us now is scaling our technology and expanding our customer base globally. Our top priority is investing in exceptional talent, ensuring we continue to innovate and meet the ever-evolving needs of our customers.

Thank you for the great interview, readers who wish to learn more should visit Siit.