American businesses are learning that while Cuba offers an investment potential, the process of doing business in the island nation is a long and challenging one. Susan Segal, President and CEO of Americas Society/Council of the Americas spoke at the Inaugural Cuba Opportunity Summit in New York, where she said it will take time before businesses can invest in any kind of scaled way. She told TheStreet’s Rhonda Schaffler that two key steps to quicken the process would be removing Cuba from the State Department’s list of state sponsors of terrorism and lifting the trade embargo. She says the tourism, technology and telecom sectors are currently looking for investments in Cuba, and she’s hearing that investment companies are working to create special funds to invest in Cuba.
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