But before you start devising your Prime Day game plan, check out the stats in this animated infographic.
The numbers are stunning: Prime Day revenue has nearly tripled from 2015 to 2017 from $900 million to $2.41 billion.
Perhaps even more telling is the speed at which customers are signing up for Prime memberships. The number of Prime members is projected to hit 107 million members by the end of 2018. And Amazon’s paid subscription model is really paying off: Prime members are spending an average of $2,846/year, compared to just $544/year for non-members.
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