The change for Amazon Prime subscriptions takes effect October 1.
Transcript:
Heads up Prime sharers, Amazon is cracking down.
Starting October 1st, the company is eliminating its “Prime Invitee” program – that’s the one that lets people outside your household piggyback on free shipping and prime benefits.
From now on, if you want those perks, you’ll need your own membership. Amazon is offering a steep discount: just $14.99 for the year, compared to the standard $139 price.
There is one loophole – called “Amazon Family” – but that only works for adults and teens living in the same household.
The move comes as the world’s largest online retailer looks to boost subscribers. A recent Reuters report showed the e-commerce giant actually missed its sign-up goals during July’s expanded Prime Day – falling short by about 116,000 new members compared to a year earlier and more than 100,000 below its own target.
Bottom line: Prime sharing outside your home ends next month… and the only way to keep it is to pay up.
That’ll do it for your daily briefing. From the New York Stock Exchange, I’m Caroline Woods with TheStreet.
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