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Adobe takes Firefly GenAI creator tools to Apple Vision Pro

February 2, 2024
in AI & Technology
Reading Time: 3 mins read
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Adobe takes Firefly GenAI creator tools to Apple Vision Pro
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Are you looking to showcase your brand in front of the gaming industry’s top leaders? Learn more about GamesBeat Summit sponsorship opportunities here. 


Adobe announced its Adobe Firefly family of creative generative AI models will be available as an app on the Apple Vision Pro.

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The Apple Vision Pro is launching today and the app is meant to make use of its technology for creators. Adobe said its AI models, launched in March of last year, are designed for safe commercial use. Adobe Firefly has been used to generate over 5 billion images to date, making it the most popular AI image generation model designed for safe commercial use, in record time, globally.

With an experience purpose-built for visionOS, users can ideate and bring their creative visions to life by generating and rendering artwork on large, beautiful displays that bring them closer to the content. They can also arranging images in all sorts of contexts (drag out of the main app window to place on walls, desks and real-world spaces around you).

An image created by Adobe Firefly displayed on the Apple Vision Pro.

And in the future, they can generate wrap-around panoramas, 360 degree environments and more.

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We’re thrilled to open our call for speakers to our flagship event, GamesBeat Summit 2024 hosted in Los Angeles, where we will explore the theme of “Resilience and Adaption”. 

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Content credentials – free open-source technology that serves as a “nutrition label” to digital content – are automatically attached and embedded to all content created with Adobe Firefly in Apple Vision Pro to ensure content and data transparency.

Adobe Lightroom is also available on Apple Vision Pro to enjoy an immersive photo editing experience. You can discover the future of photography with a new way to edit photos at a larger scale, get down to the details, experience the magic of wide-frame panoramic images or video memories, and more to come in the future.

Adobe Fresco and Behance will also be available on the device to further empower new, creative experiences.

GamesBeat’s creed when covering the game industry is “where passion meets business.” What does this mean? We want to tell you how the news matters to you — not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Discover our Briefings.

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