William Ackman, the high profile activist investor, is not tipping his hand about his intentions now that his hedge fund, Pershing Square Capital, has taken a $5.5 billion dollar stake in Mondelez International (MDLZ). Ackman owns 7.5% of the snack company whose products include Ritz crackers, Oreos and Trident gum. The Wall Street Journal has reported that Ackman believes Mondelez must boost revenues more quickly, cut costs or sell out to another food company. Bruce Goldfarb, President and CEO of Okapi Partners, a proxy solicitor which works on behalf of both activists and companies in proxy fights, says Ackman’s move is a sign of the times. ‘Activism is here to stay. Activists are going to take bigger, and bolder, positions in larger companies,’ Goldfarb says. TheStreet’s Sasha Salama reports from New York.
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