Disney has expanded its partnership with Warner Bros. Discovery to offer a streaming bundle sometime this summer. The companies have announced that they’ll soon give people the option to pay for Disney+, Hulu and Max subscriptions together in the US. Hulu on Disney+ recently came out of beta, a few months after Disney took full ownership of the former late last year. An ad-free bundle with the two services costs $20, while a Max subscription without ads costs $16 a month. An offering with all three will most likely be cheaper than $36, and viewers will have the option to get their ad-supported versions if they want to pay even less.
Disney’s ESPN is also working with Warner Bros. Discovery, as well as Fox Sports, to launch a streaming sports service, the companies announced back in February. The joint service will stream sporting events from all the networks the companies own, including games from the NFL, MLB, NHL and NBA.
“This new offering delivers for consumers the greatest collection of entertainment for the best value in streaming, and will help drive incremental subscribers and much stronger retention,” said JB Perrette, the CEO and President for Warner Bros. Discovery’s Global Streaming and Games. Indeed, subscribers might be less inclined to give up a bundle of three if ever they decide to cull the services they’re paying for. As The New York Times notes, Disney has seen good results from its Disney+, Hulu and ESPN+ bundle, so we can probably expect it to come up with more offerings like it.
The companies have yet to reveal pricing and an exact release date for their new product, but they said it will be available for purchase on any of the streaming platforms’ websites. Subscribers might also get notifications to get the bundle for an additional payment if they already have any of the services, similar to how Disney+ members get asked if they want to pay $2 more for Hulu content.
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