Today is National Donut Day, and many donut makers like Dunkin Donuts (DNKN) are celebrating by offering free donuts to those with a sweet tooth. But, one day of donut giveaways masks the nation’s ongoing love affair with the simple donut. With everyone counting calories and studying ingredients, hearty sales of donuts is somewhat surprising. ‘People still want an indulgent treat,’ said Dunkin Donuts CEO Nigel Travis in an interview with TheStreet. Dunkin Donuts, which also operates ice cream brand Baskin Robbins, continues to pad its sales via premium priced donuts. Last fall, the company launched its croissant donuts for a limited-time. Their widespread popularity led Dunkin Donuts to make them permanent additions to the menu recently. Dunkin introduced cheesecake squares a couple months ago, which are square shaped donuts filled with flavors. These premiums donuts, according to Dunkin Donuts, are providing growth. Dunkin Donut’s first quarter same-restaurant sales rose 2.7% in the first quarter, improving from a 1.2% rise a year earlier. For 2015, Dunkin Donuts sees its solid first quarter sales growth continuing. Dunkin Donuts expects U.S. comparable store sales growth of 1% to 3% for its namesake division.
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