Walgreens Boots Alliance (WBA) has been losing American customers for the better part of the past three years. So a new, largely European management team is giving the largest U.S. drugstore chain a fresh face. Bloomberg says the company is redoing its stores with what’s meant to be a more appealing cosmetics area with a wider array of products, even as it scales back its fresh food offering. Most prominent will be the company’s own Boots No7 skincare line, which has proved successful at drawing customers to stores in Europe. It’s all part of a plan to make Walgreens stores the destination of choice for health-conscious women who make the bulk of purchasing decisions for their families. The early results have been encouraging for the company.
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