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Walmart targets higher-income shoppers with new modern bohemian brand

October 2, 2026
in Market & News
Reading Time: 1 min read
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With Target struggling and Amazon’s essentials in the mix, Walmart is pushing fashion to gain market share. With new brand Scenario’s under-$25 looks, the retailer aims to shift perceptions of “cheap” to chic value. NBC News’ Allie Canal reports.

For more context and news coverage of the most important stories of our day, click here:

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