Rebag, the fast-rising luxury resale powerhouse, announced its partnership with Luxury Stores on Amazon on June 10, bringing nearly 30,000 authenticated pre-owned luxury items — including Cartier, Chanel, and, Hermès — to the platform.
Rebag joins the likes of myGemma and What Goes Around Comes Around — vintage luxury storefronts already established on Amazon — expanding the e-tailers growing secondhand fashion footprint.
While Rebag is still smaller than resale heavyweights like The RealReal, which brought in $549 million in revenue in 2023, or Vestiaire Collective, valued at $1.2 billion, its tech-driven strategy continues to set it apart in a crowded luxury resale market.
The Amazon partnership enables Rebag to scale quickly without relying on high-overhead storefronts or thin-margin mass resale, thanks to its direct purchase model, making it a perfect pairing with Amazon’s reach and speed.
This strategic move also positions Rebag to compete more aggressively with larger resale players, essentially making rare luxury finds as easy as ordering toilet paper and a Birkin bag with a single click. A Birkin bag found on Rebag currently starts as low as $12,670, a relative steal compared to typical prices that range from $30,000 to well over $200,000 for previously owned models.
The rollout follows Amazon’s earlier luxury partnership with Saks, announced this spring, which brought ready-to-wear runway pieces from brands like Balmain and Dolce & Gabbana to the e-commerce giant.
But where Saks brings new-season luxury, Rebag offers past-season, pre-loved investment pieces, making Amazon a one-stop destination for both ends of the fashion spectrum.
Amazon may be quietly stacking its deck of secondhand power players, and the strategy is starting to show.
The secondhand market is expected to grow 2.7 times faster than the overall global apparel market, according to ThredUp’s 2024 Resale Report. The global resale demand is projected to reach $367 billion by 2029, making Rebag — and now Amazon — a key player in the future of fashion.
Rebag was founded in 2014 by Charles Gorra, a Harvard Business School graduate whose experience at Goldman Sachs, TPG Capital, and Rent the Runway uniquely positioned him to disrupt the luxury resale market. His blend of finance and fashion-tech acumen has helped build consumer trust and drive the brand’s growth.
“Our partnership with Amazon creates greater access to luxury resale for customers across the U.S.,” Gorra told The Post. “It introduces a new, convenient way to shop for luxury items with fast delivery and broadens Rebag’s awareness and reach with the goal of making resale more accessible.”
It’s a unique shift: Amazon shoppers can now receive authenticated investment pieces through Rebag in just two days. Items can be searched by exact specifications and delivered straight to their door.
Brick-and-mortar locations in New York, Los Angeles, Florida, and Bloomingdale’s outposts have already made Rebag a familiar name among shoppers. But this Amazon partnership takes things to a whole new level, making rare luxury finds even easier to track down — and in their hands — in as little as two days.
Given inflation’s impact on the economic landscape, Rebag’s entrance into Amazon’s digital platform couldn’t have come at a better time for shoppers seeking luxury goods at more accessible price points.
Amazon will now become the place where you can order groceries, essentials and aspirational purchases. If luxury becomes accessible on the world’s largest e-commerce platform, one has to wonder, will we ever need to shop anywhere else?
This article was written by Emma Sutton-Williams, New York Post Commerce Writer/Reporter and resident fashionista. Emma is one of the best-dressed ladies in The Post’s office, and also known for finding an unbelievable deal on any one of her stylish outfits. Divulging on everything from the most-popular and most-underrated purse brands to her honest thoughts on Kim Kardashian’s Skims undergarments and apparel, Emma has cultivated an eye for style and an expertise for identifying the clothes and accessories worth your coin. At the same time, she proudly models the products she picks so you can see their fit and function first-hand. Emma has been creating shopping guides for The Post since 2024, and previously held bylines in Rolling Stone, Oprah Daily, Parents, InStyle, StyleCaster and more.
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