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Chinese Direct Sales Investigation Weighs on Nu Skin Outlook

August 12, 2023
in Trade Tube
Reading Time: 1 min read
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Nu Skin exceeded first-quarter estimates, but guidance for its second quarter has disappointed Wall Street. The direct seller of beauty products expects sales of $700 million and EPS of $1.25, lower than forecasts of $790 million and $1.43. Lower guidance comes as business operations in China resume following an investigation into its direct-selling practices. Earlier in the year, the company was penalized $540K by Chinese authorities as the country cracks down on unethical sales practices.

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