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3 Reasons Behind Baskins Robbins’ Hot Return to Relevancy

August 16, 2023
in Trade Tube
Reading Time: 1 min read
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The U.S. is coming off a winter that was harsh on our skin and digital wallet. Yet, 69-year old ice cream brand Baskin Robbins and its 31 flavors had nicely positive sales growth in the fourth quarter of 2013. Actually, in spite of the Great Fro-Yo Boom of 2013, the afterthought inside Dunkin Donuts stores has had three straight quarters of positive sales growth. Belus Capital Advisors CEO Brian Sozzi tells you more about the comeback story of this well-known brand.

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