X creators from its revenue sharing program if they post AI-generated videos depicting armed conflicts without disclosing they were made with AI. Head of product Nikita Bier announced the policy change on March 3, saying first-time violators will be cut off for 90 days and repeat offenders would be permanently removed from the program.
The policy is notably narrow, applying only to creators enrolled in the platform’s revenue sharing program and only to AI-generated videos of armed conflicts, not AI content in general or non-monetized accounts. Violations will be flagged through Community Notes, X’s crowd-sourced fact-checking system, or by detecting metadata from generative AI tools. Bier framed the change as necessary “during times of war,” though the unfolding between the United States, Israel and Iran has not been formally, or at least not legally, declared a war. Of course, the US has not formally declared war .
The quality of AI video generation has progressed at a rapid pace, and generated content has become from real footage for most viewers. X already watermarks images and videos generated by its Grok chatbot but has not previously required users to disclose AI-generated content. The platform is separately testing a broader AI labeling toggle that would let users mark any post as containing synthetic content, as by Social Media Today, though X has not shared a timeline for that feature.
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