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Why Honda put the brakes on EVs

July 9, 2025
in Business
Reading Time: 2 mins read
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Why Honda put the brakes on EVs
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Honda has reportedly put the brakes on a large electric SUV, following President Trump’s decision to cut EV incentives in the US.

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The Japanese giant is preparing to roll out a new range of battery-powered models based on the Concept 0 SUV and sedan unveiled at the CES conference in Las Vegas this year.

It was originally planned to follow the five-seat SUV and sedan with a seven-seat SUV, but it has reportedly pulled the plug on that project.

A report by the Asia Nikkei states that Honda suspended plans to introduce a big EV, as demand for sizeable electric cars has been weaker than expected.

President Trump’s decision to axe a $7,500 Federal tax credit for EV customers reportedly contributed to Honda’s stance.

Honda has reportedly put the brakes on a large electric SUV, following President Trump’s decision to cut EV incentives in the US. Artur Widak/NurPhoto / Shutterstock

Honda scraps EV SUV development due to decreased US demand.

The change to EV concessions is part of sweeping legislation described by Trump as a “big, beautiful bill” and an “abomination” by Tesla chief executive Elon Musk.

Honda has reportedly slashed about $48 billion (¥7 trillion) from its research and development budget for electric cars.

A report by the Asia Nikkei states that Honda suspended plans to introduce a big EV, as demand for sizeable electric cars has been weaker than expected. Honda

It’s a tough call from a brand that aimed to merge with Nissan six months ago.

The approach is not surprising, as large electric cars have struggled to find traction.

Kia’s EV9 is the first electric seven-seater in Australia.

The change to EV concessions is part of sweeping legislation described by Trump as a “big, beautiful bill” and an “abomination” by Tesla chief executive Elon Musk. AFP via Getty Images

The critically acclaimed model starts from about $106,500 drive-away, and runs to about $139,500 plus optional extras in Australia.

As a result, Kia has sold just 165 examples of the EV9 in Australia this year, far less than the similar-sized combustion-powered Sorento, which has found 5165 homes in the first six months of the year.

That sort of sales ratio is not uncommon for electric models.

Honda scraps EV SUV development due to decreased US demand, according to reports. Honda

Mercedes has sold 25 combustion-powered S-Class sedans for every electric EQS this year, while VW’s cheaper Tiguan and Tiguan Allspace outsell the electric ID.4 and ID.5 by about 10 to 1.

Several manufacturers have pushed back electric car sales and production targets in Australia and beyond.

Ferrari has reportedly put off plans to build an electric SUV, Lamborghini has pushed back an electric model based on the next-generation Porsche Cayenne, Audi has extended a self-imposed deadline on combustion-powered products, and Mercedes has promised to introduce more V8-powered petrol models in response to customer demand.

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