Twitter is an asset worth more to somebody else, said TheStreet’s Jim Cramer. Cramer said some people personalize their reactions to companies like Twitter. Jack Dorsey has been reworking Twitter’s model, trying to gain users and convince advertisers to spend on the social media network. Twitter’s Thursday-night debut of its streaming deal with the National Football League last week won praise for its technical presentation, but viewership numbers the NFL subsequently released let some of the air out of the ball.
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