Pepsi’s Simon Lowden explains how the company is readying its third consecutive sponsorship of the Super Bowl Halftime Show. Lowden explains what sponsoring the halftime show, likely to be among the most-watched twelve minutes of the big game, means to the company and how Pespi leverages that platform to the fullest extent it can. At a time when the cost of commercials is going up, more viewers than ever are expected to tune in and consumers are spending more on the game, Lowden details why the company is confident in the return it expects to get from its investment. Plus, Lowden reveals how Pepsi plans to keep consumers talking and thinking about the brand after the big game is over.
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