Perplexity is launching a new revenue-sharing plan for publishers that will pay them every time its AI assistants use an article to answer a question, The Wall Street Journal reports. Perplexity is launching the plan (and partially paying for it) with a new Comet Plus subscription that gives subscribers access “to premium content from a group of trusted publishers and journalists.”
Comet Plus costs $5 per month, and based on Perplexity’s description, it’s primarily designed to account for the actions its Comet Agent (included in the Comet browser) takes on websites, which aren’t considered in existing publisher deals. “When you ask Perplexity to synthesize recent coverage of an industry trend, that’s indexed traffic,” the company writes. “When Comet Assistant scans your calendar and suggests articles relevant to your day’s meetings, that’s agent traffic.”
The company’s existing Publisher Program, which counts publications like TIME and Fortune as participants, shares ad revenue based on the traffic a Perplexity search is stealing away by providing a summary of an article. The money shared through Comet Plus will presumably account for what’s lost when an AI agent visits a webpage on your behalf, zooming past ads you’d normally see or hear.
Publishers will get 80 percent of the revenue of Comet Plus, according to Perplexity, with the remaining 20 percent allocated to “compute.” The Wall Street Journal writes that Perplexity will initially pay participating publishers out of a “$42.5 million revenue pool” that will expand over time, presumably as sign-ups grow for Comet Plus, and the Comet web browser becomes available to more people. That starting sum likely takes into account Perplexity’s existing Pro and Max subscribers, who will receive Comet Plus as part of their subscriptions and are paying into the revenue-sharing scheme by default.
It sounds generous on its face, and maybe with a large enough volume of subscribers it will be, but 80 percent of $5 is $4. That’s $4 that will presumably unlock unlimited access to a publication’s entire library of content. Most newspapers charge anywhere from $20 to $30 per month to access all of their articles. Why would they settle for less?
It’s not clear if this plan replaces Perplexity’s existing Publisher Program, or will exist alongside it. It’s also hard to say if not paying for Comet Plus will change the quality of responses you receive in Comet or Perplexity. Engadget has contacted Perplexity for more information and will update this article if we hear back.
Perplexity likely wouldn’t be exploring new revenue-sharing plans if it hadn’t already been caught plagiarizing articles in the first place. The company wants its agentic browser to be a success, and that ideally requires a certain amount of participation from the people who create the articles, images, and videos agents browse. It remains to be seen if Comet Plus is the kind of arrangement that will make publishers play ball.
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