Meta AI should soon be better at surfacing international news content thanks to a set of new deals with publishers. The company announced new agreements with international outlets and offered additional details on its recent deal with News Corp.
The latest deals bring French newspaper Le Figaro, Spanish media company Prisa and German newspaper Süddeutsche Zeitung into the fold. Together, along with News Corp, which runs a number of outlets in the UK, these sources should give Meta AI better access to timely info about world events. Meta didn’t disclose terms of the deals — The Wall Street Journal previously reported the News Corp arrangement was worth up to $50 million a year — but it said that it intends to link out to the relevant news sources.
“These integrations will also facilitate easier access to information by linking out to articles, allowing you to visit these partners’ websites for more details while providing value to partners, enabling them to reach new audiences,” Meta wrote in an update. The company has a long and sometimes fraught history with publishers as its priorities have shifted over the years. In the past, Meta has struck deals to pay publishers to produce live video and “instant articles” only to change course as news content has become less of a priority for Facebook.
Now, with Meta struggling to compete with its AI rivals, it seems the social media company is once again interested in news content. As the company notes in its blog post, Meta AI isn’t always great at surfacing accurate and timely info. I noted this in 2024 when the company’s assistant was repeatedly unable to accurately answer seemingly simple questions like ” who is the Speaker of the House of Representatives.”
By striking a bunch of deals with publishers, the company should be better equipped to handle these kinds of queries (and hopefully more complex ones). How much benefit publishers will see from these arrangements, however, is an open question. While Meta says it will link out to the relevant news sources, there are lots of outside data points that raise serious questions about the effect AI search tools are having on web traffic.
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