Jim Cramer and Action Alerts PLUS Director of Research Jack Mohr discuss why they initiated a new position in WhiteWave Foods this week. WWAV is a leading consumer packaged food and beverage company focused on high-growth natural and organic product categories that are aligned with emerging consumer trends. Jim and Jack believe that the insatiable demand for organic and plant-based diets will continue to grow materially faster than the overall food industry in developed markets. Another reason why they love the company is for its outright leadership – Horizon, Silk, Earthbound Farm and Alpro are all the number one brands in their respective categories. Also, following this morning’s announcement that Heinz is merging with Kraft, they believe that the takeout potential is tremendous.
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