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How to buy Pepe Coin – and is it a good investment?

June 12, 2025
in Business
Reading Time: 10 mins read
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How to buy Pepe Coin – and is it a good investment?
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How to find new crypto coins before they explode

The New York Post may receive revenue from affiliate/advertising partnerships for sharing this content and/or if you click or make a purchase.

Memecoins have taken the cryptocurrency world by storm, pushing the concept of an asset not tied to real-world currency a step further by pegging digital cash to memes – a funny image or text shared repeatedly on the internet.

These memecoins, like Dogecoin and Shiba Inu, swing up and down in value based on the popularity of their meme, and typically have much lower values than mainstream cryptocurrencies like Bitcoin and Ethereum. 

“Memecoins in general get a lot of hate, but I do think it is a good way of onboarding the general public to the usage of crypto,” Charles St. Louis, CEO of DELV, which builds crypto infrastructure for investors, told The Post.

Pepe the Frog and its well-known catchphrase.

“Whether they learn a lesson of it, a loss or something, they still get some interest in the technology and I think having skin in the game is what allows you to fall down the rabbit hole of understanding why it’s so good,” he added.

Pepe Coin is one of the most popular meme coins, with a majorly successful debut – but is it the right investment for you? Keep reading to learn all you need to know about Pepe Coin.


  1. Download a trusted exchange app — Start by choosing a licensed crypto exchange. We recommend starting with the Best Wallet app, available in both the iOS and Android app stores.
  2. Create and verify your account — Sign up using your email, Google, or Apple ID. To complete registration, you’ll need to verify your identity with a government-issued ID and enable two-factor authentication (2FA) for added security.
  3. Fund your account — Deposit money into your account by linking a bank account or credit card or even using gift cards. Choose an option that best fits your lifestyle for convenience or anonymity.
  4. Buy your first cryptocurrency — Use the app’s marketplace or swap tool to purchase crypto by entering the ticker symbol — like BTC for Bitcoin or PEPE for Pepe — and follow the prompts to complete the transaction.
  5. Choose how to store your crypto — Decide whether you’ll keep your crypto in the exchange, move it to a digital wallet (hot wallet), or store it offline (cold wallet) for extra protection.

What is Pepe Coin?

Like many other cryptocurrencies, Pepe Coin is not tied to a fiat currency. And while all crypto coins come with risks, memecoins can be particularly risky, since there is usually less information available on these assets and the teams behind them, and they can spike or drop seemingly out of nowhere.

Pepe Coin has “no intrinsic value or expectation of financial return,” according to its website.

The coin has no formal team behind it and is meant for entertainment purposes only, the site added. 

Pepe the Frog – a green frog with thin red lips and the catchphrase “feels good, man” – came onto the meme scene in a small, indie comic called “Boys Club” in 2005, created by cartoonist Matt Furie.

It quickly took on a life of its own, and Pepe memes flooded the internet – Pepe in a suit and tie, Pepe with giant muscles, wearing a “MAGA”-style hat, standing under a rainbow in a “Love is Love” shirt, and so on.

But Pepe developed a dark side, as well, with endless racist, homophobic and antisemitic versions of the meme taking over social media. In 2016, the Anti-Defamation League designated Pepe a hate symbol.

Pepe the Frog animation wearing a green suit holding an animated Bitcoin.
Pepe Coin claims to have no association with Pepe the Frog and its creator, according to the coin’s website. Graphicas – stock.adobe.com

Furie has tried to squash the hateful memes, killing off the character in his comic book and using copyright infringement laws to issue take-down notices and file lawsuits with the help of a firm working pro-bono, according to NPR.

Pepe Coin claims to have no association with Furie or his creation, according to the coin’s website.

When did Pepe Coin launch?

Pepe Coin launched in April 2023 and quickly hit a market capitalization of more than $5 billion in just a month.

It has somewhat mysterious origins, without an airdrop, presale or initial coin offering, which is a fundraising method used for crypto projects. There is also little information about the team behind the coin.

As of Thursday, the coin traded at around $0.000011, down from its all-time high of $0.000028, which it reached in December 2024.

How many Pepe Coins are there?

There are currently 420.69 trillion units of Pepe Coin in circulation, which is a very high supply and can impact the value.

Pepe Coin illustrations.
Pepe Coin trades with 420.69 trillion units in circulation, which is a very high supply. Graphicas – stock.adobe.com

If demand remains high, a lower supply limit makes a digital asset more valuable.

Bitcoin, for example, has about 20 million in circulation, with a maximum supply limit of 21 million. 

Is Pepe Coin a good investment?

Many cryptocurrency experts will advise new investors to start with more well-known digital assets.

The key to crypto investing is to start with the basics, said Ben Weiss, CEO of CoinFlip, a crypto kiosk provider.

A common mistake with new investors is that “they feel like they missed the boat with Bitcoin, so then they buy some of these smaller coins, like these meme coins that are like four cents a coin, thinking it’ll be the next Bitcoin, and those coins are usually four cents for a reason,” Weiss told The Post.

“If you’re gonna get into crypto, I would say start with Bitcoin, start with Ethereum,” he added.

Pepe Coin illustration.
Many cryptocurrency experts will advise new investors to start with more well-known digital assets. akif – stock.adobe.com

However, there’s no need to steer completely clear of memecoins like Pepe, according to St. Louis.

“You have to understand that when you’re putting money into something that is purely just like a trend that there is a risk of it going down or going up, and as long as you are aware of that aspect of it, I think it’s fine,” he told The Post.

Where to buy Pepe Coin

Pepe Coin is an ERC token, which means it’s a standard asset on the Ethereum blockchain.

The first step to take to buy Pepe Coin is to create an account with a crypto platform, like Coinbase, Crypto.com, Kraken, Gemini or any other standard platform.

Then you need to choose a payment method for your account, whether it be linking a credit card, bank account or even using a crypto ATM.

Once you’ve set up a payment method, select “Buy” on your chosen crypto platform and search for $PEPE.

Select Pepe from the list of assets, enter the amount you’d like to purchase and then click “Buy” again.

Lastly, you’ll need to choose where to store your Pepe Coin, in digital wallets like Best Wallet, or wallets from Coinbase and Crypto.com.

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