The market does not care about you, so focus on achieving your goals instead of trying to beat the market, says Ashvin Chhabra, author of ‘The Aspirational Investor’ and chief investment officer of Merrill Lynch Wealth Management, Bank of America. ‘People think they are trying to achieve their goals by investing in the market, but they really only care about 2 things: safety and making a lot of money,’ says Chhabra. Unfortunately, Chhabra says, investors often fixate on those things at the wrong times. When the market is crashing, they think about safety and start selling. And when there is a bubble they get greedy and invest everything they have into the fastest growing stocks. In order to avoid this classic ‘buy high, sell low’ psychology, Chhabra suggests investors separate their resources into 3 buckets: Safety, Market and Aspirational.
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