Water shortages like those seen in California have created a business opportunity for WaterSmart Software, a company that provides data to water utilities to help them conserve water. Robin Gilthorpe, CEO of San Francisco-based WaterSmart, said the company helps utilities and consumer save water and money by combining the data the utility uses and with its own data. All that data together help utilities understand who is using how much water, and how customers can change their usage patterns. Gilthorpe said the California drought has created a lot more interest, even though his business was already on a good tear. Gilthorpe said WaterSmart tripled business last year and the year before, and is on the same trajectory for this year. WaterSmart recently raised $7-million in Series B funding and is using the proceeds to expand in the domestic market.
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